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Go To AppsDigital Agency

Go To Apps Rebrand: Our Brand Evolution

brand-identity-icon service iconBRAND IDENTITY
design-icon service iconUSER EXPERIENCE DESIGN
web-development-icon service iconWEB DEVELOPMENT
Go To Apps Rebrand: Our Brand Evolution

Overview

In January 2025, Go To Apps reimagined its brand, evolving from an MVP identity to one that reflects the premium quality we deliver. We overhauled our brand identity, website, and visual language with a clean, minimalist aesthetic. A refreshed colour palette, refined typography, and a new logo - paying tribute to our roots in app development - united to create a sophisticated, future-focused brand that truly represents who we are today.

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Our Strategy

We implemented a rigorous workflow of daily 1-2 hour workshops to review progress and evaluate outcomes from the previous day. Our collaborative sessions explored everything from core brand values and identity to colour theory, logo sketching, and typography selection. We meticulously tested our colour and typography schemes against accessibility standards to ensure inclusivity. Additionally, we developed a bespoke set of illustrations that now feature prominently throughout our documentation and website, giving us a distinctive visual language that's uniquely ours.

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The Results

We're absolutely thrilled with the outcome. By following a research-driven and data-informed process, we've created a brand identity that perfectly aligns with our vision and values. The result is a modern, minimalist, and professional brand architecture that will represent Go To Apps with distinction for years to come.

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This has been a complete branding overhaul and we could not be happier with how cohesive and comprehensive the results are.

Sean Smith

Managing Director / Go To Apps

Sean Smith

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