Our strategy for Footprints Maps centred on creating anticipation ahead of their app launch. We crafted messaging that spoke directly to travellers seeking authentic experiences and to local businesses wanting visibility. Using images of the co-founders, Rabbit & Combi, adventuring on the west coast of Australia, we showcased what the app will provide.

Highlighting the key features such as interactive maps, community reviews, and business listings, visitors can quickly grasp the platform’s unique value. By encouraging early sign-ups from both users and businesses, we built momentum on both sides of the marketplace. The clean, streamlined layout avoided distraction, while a strong call-to-action invited visitors to "be the first to explore," establishing curiosity and setting the stage for growth.